— Westlake, Ohio
Crocker Park is pleased to announce their partnership with proximity-based marketing provider, We Build Apps (WBA), to provide accessible center wide Wi-Fi connection services as well as convenient tools for each visitor to shop, dine and visit the property with ease.
We Build Apps’ model of proximity marketing integrates social media with each visitor’s Wi-Fi connectivity. Guests are invited to sign in via their social media accounts with simple directions, giving them access to enjoy complimentary Wi-Fi while shopping and dining around Crocker Park and The Promenade.
“We brought Crocker Park into the 21st century – online and unified,” says WBA’s President, Rodney Colley. “They wanted free Wi-Fi for their guests accessible everywhere on property. In short, WBA sought to provide the service and in turn get actionable information back from visitors – Crocker Park retail tenants could use to push relevant promotions directly from the cloud to shoppers’ smart phones.”
With Crocker Park’s unique, vertically-integrated layout, We Build Apps constructed “access points” around the 120-acre center to rid the need for wires and instead extend the Wi-Fi range. Now installed, visitors can simply connect and sign on to while at Crocker Park to enjoy free Wi-Fi as well as other benefits- real-time phone notifications including relevant promotions from businesses on property, interactive navigation map and emergency alerts.
“We certainly had a need to make public Wi-Fi a free, accessible item for each of the 20 million + visitors that come to Crocker Park each year,” said Stacie Schmidt, Vice President of Marketing & Communications for Stark Enterprises. “We felt our brand of integrating social media and connectivity with our visitors aligned perfectly with We Build Apps’ mission and was an easy choice when deciding to partner to provide this service.”
Crocker Public Wi-Fi is currently up and running for visitors to enjoy while shopping, dining and playing at Crocker Park. For more information on We Build Apps, visit webuildappsllc.com and to plan your next visit to Crocker Park, visit crockerpark.com.
Crocker Park features a mix of internationally known retailers, office buildings, premier dining options and luxury apartments and homes on 12 city blocks of Westlake, Ohio. Crocker Park is a part of the Stark Enterprises full-service real estate development portfolio. For more information visit www.crockerpark.com.