Deka Lash Says “Hello, Beautiful” to West Market Plaza in Fairlawn

January 14, 2022

— Fairlawn, Ohio

Brand new store now open with extensive offering of professional eyelash services

Homegrown beauty company specializing in eyelash extensions, Deka Lash, has opened their newest location inside Stark Enterprises’ Fairlawn shopping center, West Market Plaza. Started by husband and wife duo in a one-room studio outside Pittsburgh, PA, Deka Lash has since expanded to more than 100 locations in the US and Canada. Experts in eyelashes, they create custom experiences through their eyelash extension services, memberships, and products.

“Deka Lash has a fantastic mission,” said Executive Vice President of Leasing Lidia Richani. “From day one they set out to make these normally expensive and elusive services attainable to everyone. What’s even better is they continue to listen to their customers to offer new, improved services. We’re proud to work with such a great company and look forward to a successful partnership.”

The new shop is the second franchise launched by owners Dana DeMarino and mother Georgine, who opened their first Deka Lash studio in neighboring Canton in November 2020. The two Pittsburgh natives noticed the success in their hometown and surrounding areas and were excited to help fill what they saw as a major gap within the beauty industry in the Akron-Canton area. Moreover, they were eager to spread the empowerment and confidence that comes with the services they provide.

“If you look good, you feel good,” said Dana. “It seems like such a small thing, but we see so many people who leave feeling very empowered and rejuvenated. At the end of the day, we like to think that we specialize in much more than just eyelashes, we specialize in inspiring confidence and wellbeing in the local community. We could all use a little more of that these days.”

The West Market Plaza studio is one of just three in Northeast Ohio, serving Fairlawn and the surrounding communities in the greater Akron-Canton area. The all-new shop is located on the southeast corner of the open-air shopping center just off N Cleveland Massillon Rd. For more information about Deka Lash, their eyelash services, or how you can join the team, visit

About Deka Lash
We are a beauty company that specializes in eyelash extensions with the goal of making you look and feel like the best version of yourself. Deka Lash was founded in 2011 on the belief that all beauty services should be attainable. Our founder Jennifer Blair noticed a major gap within the beauty industry – eyelash extension services were only in select cities, priced incredibly high, and available only to certain consumers. The experts in eyelashes, we create custom experiences through our eyelash extension services, memberships, and products made just for you. More info at

About West Market Plaza
Owned and operated by Stark Enterprises, West Market Plaza is the place where fashion and home goods, personal services and fast/casual dining all come together in one convenient place. Located at the intersection of Route 18 and Cleveland-Massillon Road in the super-regional Montrose/Fairlawn area, this 173,000-square-foot shopping center consists of an impressive line-up of regional and national tenants including DSW, Mustard Seed Market & Cafe, and Ulta. For more information, visit