— Westlake, Ohio
Grand Opening Deals July 23 at First Location in state to feature Yitty by Lizzo Shop
Fabletics announces the opening of its new store at Crocker Park in Westlake, Ohio, its fourth location in the state. Fabletics stores offer a range of size inclusive apparel including the brand’s iconic activewear, as well as newer categories including loungewear, tennis, swim and Fabletics sister brand, YITTY. YITTY, the revolutionary new shapewear brand founded by activist and superstar Lizzo, aims to champion body normativity and self-love.
Fabletics will celebrate its official grand opening on July 23rd. The first 100 customers that make a purchase that day will receive a free pair of women’s leggings or men’s shorts, and all customers will be able to shop the store at 50% off. The Fabletics store is located between Anthropologie and Soft Surroundings and is open from 10 a.m. to 9 p.m. Monday through Saturday, and from 11 a.m. to 6 p.m. on Sunday.
The Fabletics store at the Crocker Park encompasses 1,866 square feet, and features Fabletics’s newest retail concept including the new YITTY by Lizzo Shop in Shop. As a digitally native company, Fabletics’s retail stores enhance the customer experience by providing the opportunity to touch, feel and engage with the brand, bringing its high-quality, high-value collections to life. Guests are greeted by a front of store pavilion, which showcases the brand’s newest launches. The store includes a legging wall with an enhanced legging finder digital tool to assist guests in selecting one of Fabletics’s signature styles along with a dedicated bra wall.
The YITTY Shop in Shop is a dedicated branded space that houses a large assortment of YITTY product found on touch and display racks. The shop also boasts a feature wall with size-inclusive mannequins, YITTY branded wallpaper, digital display screens and custom lighting. The YITTY Shop in Shop concept will roll out to select new stores throughout the year.
“Crocker Park is the perfect destination to dine, shop and play all while being active.” says Stacie Schmidt, VP of Marketing at Stark Enterprises. “Fabletics is the perfect complement to our family of retailers so shoppers can find the perfect outfit to wear while they are out and about and walking the Crocker Park Fitness Loop.”
Integrating its digital roots, Fabletics stores are known for delivering a unique customer experience with the brand’s proprietary technology, seamlessly linking online and in-store activity for VIP members and store associates. Without leaving the fitting room, customers can use the store’s OmniShop feature to request a different size or color, check stock, and receive styling tips. Touch screens with a simple style quiz are displayed throughout the stores to support customers when deciding which styles best suit their needs and preferences. iPod-based POS systems, powered by Omnisuite, allow Fabletics associates to help customers access Fabletics.com and member account profiles, retrieve the product saved in their online carts and arrange for free shipping directly to the customer’s doorstep. Customers can also receive their orders same day with Buy Online, Pick Up in Store offered in each location.
This location will also showcase a fitness boutique as part of the brand’s ongoing collaboration with Hydrow, the immersive at-home rowing machine. Upon request, trained sales associates can offer in-store demos to members and guests, providing insight into the workout.