From the Desk of the CEO
In an era where digital marketing often steals the spotlight, the power of traditional marketing can sometimes be underestimated. For shopping centers, roadside signage remains a crucial tool in driving foot traffic, establishing a sense of place, and reinforcing brand identity. Using our new signs at Eton Chagrin Blvd, let’s delve into the significance in the realms of marketing, placemaking, and branding.
Roadside signage serves as a 24/7 advertisement, capturing the attention of passersby and converting them into potential customers. For a property like Eton Chagrin and it’s impressive lineup like Tiffany & Co, Trader Joe’s, Apple, and more, it is especially important. With clear, eye-catching designs and strategic placement, these signs can significantly boost visibility and attract a steady stream of visitors. In a competitive retail landscape, having prominent roadside signage can make the difference between being overlooked and becoming a destination of choice.
Beyond its marketing utility, roadside signage plays a pivotal role in placemaking. Well-designed signage can transform a shopping center into a landmark, fostering a sense of identity and community. When signs incorporate elements like local culture, history, or unique architectural features, they contribute to the overall ambiance and character of the area. We worked closely with the Village of Woodmere to ensure our new signage at Eton Chagrin not only added, but enhanced the vibe of the area. This creates a much better visitor experience while also promoting a sense of belonging and pride among local residents. By serving as navigational aids and providing information about amenities and services, signage helps create a more user-friendly and inviting environment.
Consistency in branding is vital for any business, and roadside signage is a key touchpoint in reinforcing a shopping center’s brand identity. High-quality, well-maintained signs that reflect the center’s logo, color scheme, and messaging contribute to a cohesive brand image. This consistency builds trust and recognition among consumers, who are more likely to remember and prefer a brand they frequently encounter. Furthermore, signage can communicate the shopping center’s values and positioning, whether it’s luxury, affordability, family-friendly, or eco-conscious, aligning with the expectations and preferences of the target audience.
As Eton Chagrin continues to grow and evolve, we’re excited to have these beautiful, brand new instruments for marketing, drawing in potential customers and boosting foot traffic. It plays a crucial role in placemaking, enhancing the sense of community and identity. And it is indispensable in branding, ensuring consistent and memorable representation of the shopping center’s values and image. In a world where first impressions matter, investing in effective roadside signage is an investment in the future success and vibrancy of the shopping center itself. 
Sincerely,
Ezra Stark
Chief Executive Officer
